Zeren Group

Founded in 1973 by the Zeren family, the Zeren Group is a distinguished conglomerate where "experience meets vision". With decades of operational expertise and strategic international investments, Zeren Group boasts a rich portfolio comprising 16 brands across 7 different industries. With 8 offices in 6 countries, Zeren Group is profoundly ambitious in pushing boundaries and perpetuating innovations in the global business arena. In creating the new brand identity, we have chosen an arrow symbolizing Zeren Group's steadfast commitment to carrying 50 years of experience into the future, along with its idealistic character. This arrow serves as a compass, indicating the firm's unwavering progressive direction while leaning against the Z-shaped emblem, representing its values.